Social media as a news source
One of the reasons we love Twitter is as a source of news. You can apply using Twitter as a news source in a range of ways.
- To set up a search term linked to your industry, for instance “executive coaching, coaching supervision” etc
- To get information about a sector – financial services, law etc
- Another great way is to watch out for hashtags being used about news events, conferences and discussions.
- You can use Twitter search to find relevant conversations
- Keep up to date with people you know to stay connected with relevant information in your personal network
And it doesn’t have to be about work – I have used it personally in the last few days to find out the reason why there was huge overcrowding on the Virgin Trains journey I took on Sunday (after no announcements on the train itself), and today to use the #tubestrike hashtag to find out what the state of the tubes and buses were for getting into central London. Yes – you may need to double check your data (depending on what you want to use it for) however like anything – check your source, and make your assessment. On a live event like the tube strike it is particularly useful as it gives a real time update from people out and about in the city which actually helps to “validate” the official news with on the ground updates.
Connecting via social media
One of the other reasons I am a fan of social media is that it gives me an easy way to connect with people. Connecting is what makes the difference in social media – more than just having content to share (even really great content), more than the numbers, but about the quality of the interactions you can have.
Your interactions can be quick and easy (a tweet here and there) or can morph into telephone calls, Skype contacts, email strings or even a real life meeting.
When we connect we take a risk to step out of sharing information, to sharing something of ourselves – whether we are a business, or an individual. It’s all about working person to person, and acknowledging that smile that comes from within when someone else hears what we are truly saying, and engages with us.