Your CAPTCHA Advert 1.0 Released
Cambridge New Media Services are pleased to announce the release of Your CAPTCHA Advert a unique monetization idea.
Do you struggle to get people to look at your ads? Suffer from low clickthrough rates then Your CAPTCHA Advert may well be the way forward!
What does Your CAPTCHA Advert do?
YCA is a traditional image based CAPTCHA but instead of random letters which the user repeats it poses questions set by the admin, questions relate to the image which can be whatever the admin wants. So lets take a simple scenario of promoting Your Members in such a scenario I would upload my advert and then create questions around the advert in effect focusing the attention of the user on the advert.
Is Your CAPTCHA Advert effective?
Yes is the simple answer, though clickthrough rates on the ad itself are low, brand awareness is increased and sales/clicks elsewhere in the site are increased. The psychology behind the technique is simple because the user must complete the action (filling in the captcha) they must focus on the advert but their brain does not perceive the advert as an ad but part of their current task. However the adverts contents are locked and stored and when presented with the advert again while not performing a task the user reaction is one of clicking through.
Of course this is no substitute for having a good ad, a good product and a good sales page but as part of a well designed marketing campaign it can be an effective tool.
Is Your CAPTCHA Advert accessible?
Your CAPTCHA advert is image driven but provides the option for adding alternate text and additional hints to make your adverts as accessible as possible. However we suggest making sure Your CAPTCHA advert complies with local rules regarding disability before purchase it is however if used in combination with alt attributes and hint system suitable for use in the UK, USA and EU countries.
How do I buy Your CAPTCHA Advert
Get Your CAPTCHA Advert for just $24 from Products Page or click…
